Marketing Specialist (ACPE)

Do you thrive in a team-centric environment?

Are you seeking a position that encourages creative thinking?

If so, you are encouraged to join the Communications & Outreach team at the Alaska Commission on Postsecondary Education (ACPE)!

The Alaska Commission on Postsecondary Education (ACPE) is recruiting for a Marketing Specialist to join our Communications and Outreach team. The successful applicant will create marketing content for ACPE’s education loans, scholarship and grant programs, and Outreach resources. The Marketing Specialist will manage all of ACPE’s social media platforms, identify and develop strategic stakeholder content to inform and improve awareness and connection to ACPE, in support of ACPE’s Strategic Plan, Mission, and Vision.

ACPE values continuous learning and growth. ACPE hires engaged candidates who are willing to expand their knowledge and stills, and is willing to train the right candidates.

ACPE is the State's postsecondary education agency, promoting access to, and success in, education and career training after high school. Our Anchorage office is conveniently located on Bragaw Street, with convenient access to public transportation, ample parking, shopping, and more. Positions with the Commission are eligible for all State of Alaska health care, leave and retirement benefits. For more information about ACPE, our mission and our services, visit our website at:

http://acpe.alaska.gov

The ideal candidate will possess some or all of the following knowledge, skills, and abilities:

Knowledge of:

Marketing elements, such as SEO, social media, marketing research methods

Marketing data analytics & tools

Current state and national trends in higher education

Current state and national trends in social media development and implementation

Education challenges/barriers for low-income and first-generation college going students, especially those unique to Alaska, its rural communities and its native populations

Skills in:

Effective communications, both written and oral, including written summaries and analyses of complex information

Fostering and maintaining positive and professional interpersonal relationships with both internal and external stakeholders

Prioritizing, persuasion, and negotiation

Problem identification and resolution

MS Office

Marketing Software (Adobe Creative Suite)

Applications (Web analytics, Google Adwords, etc.)

Developing and maintaining relationships with internal and external partners

Understanding and interpreting communications and applying appropriate policies, regulations and laws

Ability to:

Perform high level analysis of data; identify trends and develop charts/graphs to visually represent information;

Develop strategic content and schedule implementation

Manage content and agency engagement

Inter-agency and external stakeholder campaign coordination

Perform job functions responsibly, take initiative and develop ideas with supervisor and co-workers

Professionally and accurately represent ACPE, our programs, and partners

Articulate the value of postsecondary education

Collaborate across agency marketing/outreach and external stakeholders in support or ACPE’s strategic plan